Renata Helfman’s name and image have become synonymous with eco-beauty. With international editorial recognition from every sector of the beauty industry, she has been featured in Elle, The Los Angeles Times, Natural Health, Vogue, W, and numerous other publications and media outlets. Renata’s favorite beauty products and personal picks have been in several featured editorials, and the subsequent elevated profile provided by her authoritative endorsement of these products has given their manufacturers substantive marketing results. As a celebrity make-up artist, Renata has fostered seminal relationships throughout the entertainment industry by designing and composing the look of motion picture, television, and commercial actors. Entrusted with the image of Hollywood’s great personalities, she has made her mark as the expert who has offered the celebrity alternative to unhealthy chemical laden personal care. Renata founded Vert, the first eco-chic beauty boutique in the nation. Located in Los Angeles, the store instantly became a magnet capitalizing on the public’s longing for a cohesive selection of safe chemical free beauty and skin products. As a consultant for various luxury brands, Renata has successfully worked to develop strategies and marketing tools with an emphasis on increased product line diversity and eco-consciousness in order to help generate top selling niche competitors to an ever growing marketplace.
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